Home Expertise Projects Proof Contact
Open to remote roles & projects

MUHAMMAD
FACHRURROJI

Performance Marketing Specialist for e-commerce brands — using Meta Ads, TikTok Ads, AI-assisted workflows, and lightweight coding to improve execution speed, funnels, tracking, and growth decisions.

View Case Studies Book Interview
Muhammad Fachrurroji
165K+ Organic Audience Built
IDR 40M → 405M Meta Ads Sales Sprint
301M → 501M Shopee Revenue Growth

Remote / Global Fit

Performance marketer with AI workflow leverage.

Meta
Ads
TikTok
Ads
E-com
Growth
AI
Workflow

Strongest where paid social, creative iteration, marketplace performance, AI-assisted research, automation, tracking, and funnel improvements need to work together. Coding is not a separate job title here — it is a productivity multiplier for better marketing execution.

Core Expertise

trending_up

Digital Marketing

I help e-commerce and service businesses grow with Meta Ads, TikTok Ads, creative testing, funnel discipline, and reporting. Recent proof: Rp40.000.000 ad spend generated Rp405.000.000 tracked sales in 7 days, plus Shopee revenue growth from Rp301M to Rp501M in two months.

Meta Ads TikTok Ads Creative Testing AI-Assisted Research
terminal

AI Workflow & Marketing Tech

I use vibe coding, agentic AI, and lightweight software builds to speed up marketing work: research, campaign iteration, reporting, landing pages, tracking, internal tools, and content operations. Tools like OpenClaw and Hermes Agent support productivity — the main focus remains growth.

Agentic AI OpenClaw Hermes Agent Vibe Coding

AI as execution leverage

Not a second job title — a faster growth workflow.

I use coding and agentic AI to support the marketing job: faster research, campaign iteration, content operations, reporting, funnel audits, and internal tooling. The goal is still business growth, not building software for its own sake.

OpenClaw
Hermes Agent
Vibe Coding
Automation

Selected Works

Ad Spend, 7 Days

Rp40.000.000

Meta Ads Execution

trending_up

Generated Sales, 7 Days

Rp405.000.000

Tracked Purchase Value

paid

Creator Suite

automation
Creator Suite Dashboard
Next.js Node.js Automation

Creator workflow dashboard

Private SaaS build for managing affiliates, creative requests, and campaign operations from one internal control room.

Access

Private Build

POS System

point_of_sale
POS System interface
Retail Ops Inventory Cloud Sync

Operational dashboard for stores

Private point-of-sale system that centralizes checkout, stock movement, and daily reporting for multi-branch operations.

Access

Private Build

rajindigital.my.id

language
rajindigital.my.id preview
Landing Page CRO Ads Funnel

Marketing site with conversion-first structure

Built to capture demand, explain offers clearly, and support paid traffic campaigns with sharper conversion paths.

Status

Live Domain

shop.corativ.com

shopping_cart
shop.corativ.com storefront
E-Commerce Catalog Checkout

Storefront for direct online transactions

Product-focused commerce experience designed to shorten the path from ad click to checkout with clean merchandising blocks.

Status

Live Domain

rab.corativ.com

calculate
rab.corativ.com estimator
Estimator Pricing Lead Gen

Interactive calculator for quoting workflows

Estimate-focused app that helps prospects understand scope, pricing, and service structure before they talk to sales.

Status

Live Domain

todo.oji.web.id

checklist
todo.oji.web.id planner
Task Flow Productivity Utility App

Lightweight productivity interface

Simple task management experience that keeps capture, prioritization, and completion tracking fast on desktop or mobile.

Status

Live Domain

wa.oji.web.id

chat
wa.oji.web.id messaging tool
WhatsApp Utilities Lead Flow

Tooling for faster WhatsApp operations

Utility page built to accelerate messaging workflows and make direct-response contact easier for campaigns or support teams.

Status

Live Domain

sunatjember.com

health_and_safety
sunatjember.com preview
WordPress SEO Local Ads

Clinic website with local acquisition support

Client-facing site built to strengthen search visibility, trust, and local appointment generation for a healthcare business.

Status

Live Domain
Case Study 2024

Paid Ads Performance
IDR 40M → 405M

One-week revenue sprint driven by faster creative testing, tighter audience control, offer clarity, and conversion-focused landing pages.

Campaign Window

7 Days

Ad Spend

Rp40.000.000

ads_click DEPLOYED IN 7 DAYS

Generated Sales

Rp405.000.000

north_east TRACKED PURCHASE VALUE

Sales Multiplier

10.1x

bolt HIGH LEVERAGE EXECUTION

7-Day Sales Ramp

Tracked purchase value during the active campaign sprint

Sales
Day 01
Day 03
Day 05
DAY 07 SALES: IDR 405M
Day 07
shop.corativ.com campaign landing page
SALES_LANDING_PAGE.PNG

The Strategy Breakdown

Ad spend Rp40.000.000 generated Rp405.000.000 sales in 7 days by pairing better audience quality with faster creative iteration and cleaner conversion paths.

  • check

    Audience Precision

    Budget stayed on the highest-intent audience pools with low-noise segments cut quickly.

  • check

    Creative Refresh

    Creative hooks were rotated aggressively to keep CTR healthy and prevent fatigue during scale-up.

  • check

    Funnel Optimization

    Landing structure and checkout flow were tightened so paid traffic arrived on a page built to close.

Digital Impact

TikTok Avatar

@pengrajin.id

Analytics Overview • Last 365 Days

Video Views
63M
Followers
164K
Likes
2.1M
Shares
180K

Follower Growth Trend

trending_up
Feb 2025 Jun 2025 Oct 2025 Feb 2026

Traffic Sources

For You / Recommendations 75.7%
Personal Profile 15.5%
Search 8.0%

High Retention Content

Content strategy focused on high-quality craftmanship and DIY tutorials, leading to an organic virality rate that outperforms platform benchmarks by 4.2x.

View Profile Case Study

Technical Stack

developer_mode_tv
javascript
Rapid Prototyping

Vibe coding with React/Next.js/Node.js to ship landing pages, dashboards, and internal tools faster.

database
Tracking & Reporting

Sheets, SQL, dashboards, campaign data cleanup, and clearer performance reporting loops.

cloud_done
Agentic Automation

OpenClaw, Hermes Agent, scheduled workflows, research agents, and marketing operations automation.

analytics
AI-Assisted Research

AI-assisted market research, competitor review, content ideation, creative angles, and funnel audits.

Timeline

history_edu
2019 - Present

Digital Marketing & Business Growth

Running various businesses and hands-on digital marketing execution across paid ads, content, funnels, and sales growth since 2019. @pengrajin.id launched in 2025.

2018 - Present

AI-Assisted Productivity & Product Builds

Software development is used as leverage for marketing productivity: rapid landing pages, automation scripts, dashboards, internal tools, and agentic AI workflows that make execution faster and more measurable.

2014 - 2018

Informatics, UNSIL

Built the technical foundation in software engineering, algorithmic thinking, and application development that still shapes product work today.

Data verified by TikTok Creator Marketplace • Updated Q1 2026

Live Metrics Active

Need paid social growth with a builder mindset?

I can help with Meta/TikTok ads, creative testing, e-commerce growth, conversion funnels, tracking, and AI-assisted workflows that make marketing execution faster and more measurable.

WhatsApp Me Email LinkedIn
rocket_launch ads_click